360SMS Account Management
About the Course
The “360SMS Account Management” is a complete course concerning the updated commercial and the technical aspects of SMS and Business Messaging, that every Account Manager needs to be aware.
The course is divided into 11 lessons, performed by 11 C-Level professionals, willing to share with trainees, their knowledge and their experience. The total duration of the course is 24 hours and lessons are performed every Tuesday in 8 consecutive weeks, starting on 7 May, until 25 June 2024.
Titles of Lessons
1. Induction to the SMS and Business Messaging Industry
2. Dynamism & Evolution of Business Messaging
3. A2P SMS Sales Mastery
4. Enterprise Messaging Explained
5. SaaS / CPaaS and the A2P SMS Messaging Tools
6. Telco Conferences: Opportunities & Monetization
7. Communication and Remote Work Guidelines
8. LinkedIn as your Trustful Business Partner
9. SMS Fraud Uncovered
10. Roaming Made Simple
11. Fundamentals of Routing Management
Course Duration (7 May – 25 June 2024)
The “360SMS Account Management” Course is constisting of a total of 11 Lessons, divided in 8 consecutive weeks, every Tuesday for 3 hours. The Course starts on Tuesday 7 May ‘24 at 14:00 CET, lasts for eight weeks, and ends on Tuesday 25 June‘24.
A Certification of Participation will be awarded to all participants who complete the Course.
Lesson Breakdown
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#1
Tuesday 7 May ’24
90 Minutes (1.5 hours) / Starting at 14:00 CET
“Induction to the SMS & BM Industry”
Andreas Constantinides
Messaging Expert, Head of MoreThan160 Ltd
- The Basic Principles of Messaging
- Omni-Channel Vs Multi-Channel
- Channels, Tools, and Media in Communication
- The Two-Way Communication Evolution
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#2
Tuesday 7 May ’24
90 Minutes (1.5 hours) / Starting at 15:30 CET
“Dynamism & Evolution of Messaging”
Juan Felipe Santos Segura
Vice President Strategic Partnerships at VOX
- A2P Business Messaging Evolution
- The current panorama and biggest impacts
- New threats and business cannibalization
- The Reaction of Market Players
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#3
Tuesday 14 May ’24
180 Minutes (3 hours) / Starting at 14:00 CET
“A2P SMS Sales Mastery”
Bernardo Fonsesca
VP Business Development LATAM at TMT Analysis
- A2P SMS Account Management Overview
- Understanding the 360° Sales Approach
- Customer Onboarding: Best Practices
- Effective Communication Strategies
- Tools and Technologies
- Case Studies and Real Examples
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#4
Tuesday 21 May ’24
180 Minutes (3 hours) / Starting at 14:00 CET
“Enterprise Messaging Explained”
Mila Budylo
CCO at BSG
- Enterprise vs Wholesale Messaging
- Enterprise Clients Checklist
- Market Overview & Client Needs
- Client Retention
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#5
Tuesday 28 May ’24
180 Minutes (3 hours) / Starting at 14:00 CET
“SaaS / CPaaS and the A2P Messaging Tools”
Rafal Nowak
Business Messaging Director at HORISEN
- SaaS/CPaaS Demands: Enterprises & Telcos
- Efficient B2B Relationships with Telcos & Enterprises
- Tailored SaaS/CPaaS Solutions for Client Needs
- Customer Demands & Resources
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#6
Tuesday 4 June ’24
60 Minutes (1 hour) / Starting at 14:00 CET
“Telco Conferences: Opportunities & Monetization”
Florence Sebastien
CEO at FSE Consulting
- Conference Preparation & Attendance
- Efficient Meetings & Follow-Up Strategies
- Lead Management Techniques
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#7
Tuesday 4 June ’24
120 Minutes (2 hours) / Starting at 15:00 CET
“Communication and Remote Work Guidelines”
Cristina Rotaru
Director of Business Development at IDM
- How to Integrate Efficient Processes in Your Workflow
- Assessment, Feedback, and Innovation
- Remote Challenges and How to Keep a Clean Structure
- OKRs and KPIs
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#8
Tuesday 11 June ’24
90 Minutes (1.5 hours) / Starting at 14:00 CET
“LinkedIn as your Trustful Business Partner”
Sissy Chlomisiou
Digital Marketing Expert, Managing Director at WeFuse
- Fostering a Strong LinkedIn Network
- Crafting & Sharing Engaging Content
- Cultivating Personal Branding & Managing Reputation
- Forging Connections & Strengthening Relationships
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#9
Tuesday 11 June ’24
90 Minutes (1.5 hours) / Starting at 15:30 CET
“SMS Fraud Uncovered”
Vladimir Smal
Co-founder & CEO at AVISO Messaging
- Major types of SMS fraud
- Main actors & victims
- AIT, Generation of SMS traffic
- Reasons and consequences of AIT fraud
- Ways to mitigate SMS Fraud
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#10
Tuesday 18 June ’24
180 Minutes (3 hours) / Starting at 14:00 CET
“Roaming Made Simple”
Charles Bernard
CTO at ZARIOT
- Mobile Network Principles
- Operational Roaming Functions in Mobile Networks
- Roaming Enablers
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#11
Tuesday 25 June ’24
180 Minutes (3 hours) / Starting at 14:00 CET
Fundamentals of Routing Management
Zaffar Owais
CEO at Almuqeet INC
- Routing Management in the A2P Ecosystem
- Route Types and their Characteristics
- KPIs for Routing Management
- Best Routing Management Practices
Pricing
Number of Trainees
Pricing
1 Trainee + 1 for FREE!
1900€
Certificate of Participation
Certification of Participation will be awarded to all Trainees who complete the Course.
