360SMS Account Management

About the Course

The “360SMS Account Management” is a complete course concerning the updated commercial and the technical aspects of SMS and Business Messaging, that every Account Manager needs to be aware.

The course is divided into 11 lessons, performed by 11 C-Level professionals, willing to share with trainees, their knowledge and their experience. The total duration of the course is 24 hours and lessons are performed every Tuesday in 8 consecutive weeks, starting on 5 March, until 23 April 2024.

 

Titles of Lessons

1. Induction to the SMS and Business Messaging Industry
2. Dynamism & Evolution of Business Messaging
3. A2P SMS Sales Mastery
4. Enterprise Messaging Explained
5. SaaS / CPaaS and the A2P SMS Messaging Tools

6. Telco Conferences: Opportunities & Monetization
7. Communication and
Remote Work Guidelines
8. LinkedIn as your Trustful Business Partner
9. SMS Fraud Uncovered
10. Roaming Made Simple
11. Fundamentals of Routing Management

 

Course Duration (5 March – 23 April 2024)

The “360SMS Account Management” Course is constisting of a total of 11 Lessons, divided  in 8 consecutive weeks, every Tuesday for 3 hours. The Course starts on Tuesday 5 March ‘24 at 14:00 CET, lasts for eight weeks, and ends on Tuesday 23 April ‘24.

A Certification of Participation will be awarded to all participants who complete the Course.

Lesson Breakdown

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#1

Tuesday 5 March ’24

90 Minutes (1.5 hours) / Starting at 14:00 CET

“Induction to the SMS & BM Industry”

Andreas Constantinides
Messaging Expert, Head of MoreThan160 Ltd

  • The Basic Principles of Messaging
  • Omni-Channel Vs Multi-Channel
  • Channels, Tools, and Media in Communication
  • The Two-Way Communication Evolution

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#2

Tuesday 5 March ’24

90 Minutes (1.5 hours) / Starting at 15:30 CET

“Dynamism & Evolution of Messaging”

Juan Felipe Santos Segura
Vice President Strategic Partnerships at VOX

  • A2P Business Messaging Evolution
  • The current panorama and biggest impacts
  • New threats and business cannibalization
  • The Reaction of Market Players

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#3

Tuesday 12 March ’24

180 Minutes (3 hours) / Starting at 14:00 CET

“A2P SMS Sales Mastery”

Bernardo Fonsesca
VP Business Development LATAM at TMT Analysis

  • A2P SMS Account Management Overview
  • Understanding the 360° Sales Approach
  • Customer Onboarding: Best Practices
  • Effective Communication Strategies
  • Tools and Technologies
  • Case Studies and Real Examples

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#4

Tuesday 19 March ’24

180 Minutes (3 hours) / Starting at 14:00 CET

“Enterprise Messaging Explained”

Mila Budylo
CCO at BSG

  • Enterprise vs Wholesale Messaging
  • Enterprise Clients Checklist
  • Market Overview & Client Needs
  • Client Retention

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#5

Tuesday 26 March ’24

180 Minutes (3 hours) / Starting at 14:00 CET

“SaaS / CPaaS and the A2P Messaging Tools”

Rafal Nowak
Business Messaging Director at HORISEN

  • SaaS/CPaaS Demands: Enterprises & Telcos
  • Efficient B2B Relationships with Telcos & Enterprises
  • Tailored SaaS/CPaaS Solutions for Client Needs
  • Customer Demands & Resources

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#6

Tuesday 2 April ’24

60 Minutes (1 hour) / Starting at 14:00 CET

“Telco Conferences: Opportunities & Monetization”

Florence Sebastien
CEO at FSE Consulting

  • Conference Preparation & Attendance
  • Efficient Meetings & Follow-Up Strategies
  • Lead Management Techniques

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#7

Tuesday 2 April ’24

120 Minutes (2 hours) / Starting at 15:00 CET

“Communication and Remote Work Guidelines”

Cristina Rotaru
Director of Business Development at IDM

  • How to Integrate Efficient Processes in Your Workflow
  • Assessment, Feedback, and Innovation
  • Remote Challenges and How to Keep a Clean Structure
  • OKRs and KPIs

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#8

Tuesday 9 April ’24

90 Minutes (1.5 hours) / Starting at 14:00 CET

“LinkedIn as your Trustful Business Partner”

Sissy Chlomisiou
Digital Marketing Expert, Managing Director at WeFuse

  • Fostering a Strong LinkedIn Network
  • Crafting & Sharing Engaging Content
  • Cultivating Personal Branding & Managing Reputation
  • Forging Connections & Strengthening Relationships

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#9

Tuesday 9 April ’24

90 Minutes (1.5 hours) / Starting at 15:30 CET

“SMS Fraud Uncovered”

Vladimir Smal
Co-founder & CEO at AVISO Messaging

  • Major types of SMS fraud
  • Main actors & victims
  • AIT, Generation of SMS traffic
  • Reasons and consequences of AIT fraud
  • Ways to mitigate SMS Fraud

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#10

Tuesday 16 April ’24

180 Minutes (3 hours) / Starting at 14:00 CET

“Roaming Made Simple”

Charles Bernard
CTO at ZARIOT

  • Mobile Network Principles
  • Operational Roaming Functions in Mobile Networks
  • Roaming Enablers

Lesson

Date

Duration

Lesson Title

Tutor

 

Topics

#11

Tuesday 23 April ’24

180 Minutes (3 hours) / Starting at 14:00 CET

Fundamentals of Routing Management

Zaffar Owais
CEO at Almuqeet INC

  • Routing Management in the A2P Ecosystem
  • Route Types and their Characteristics
  • KPIs for Routing Management
  • Best Routing Management Practices

Pricing

Number of Trainees

Pricing

1 Trainee

1900€

2 Trainees

3400€ (1700€ each)

3 Trainees & more

Certificate of Participation
Certification of Participation will be awarded to all Trainees who complete the Course.