360SMS Account Management
About the Course
The “360SMS Account Management” is a complete course concerning the updated commercial and the technical aspects of SMS and Business Messaging, that every Account Manager needs to be aware.
The course is divided into 8 lessons, performed by 7 C-Level professionals, willing to share with trainees, their knowledge and their experience. The total duration of the course is 18 hours and lessons are performed every Tuesday in 6 consecutive weeks, starting on 1 October, until 5 November 2024.
Titles of Lessons
1. Induction to the SMS and Business Messaging Industry
2. Telco Conferences: Opportunities & Monetization
3. A2P SMS Sales Mastery
4. Enterprise Messaging Explained
5. SaaS / CPaaS and the A2P SMS Messaging Tools
6. SMS Fraud Uncovered
7. LinkedIn as your Trustful Business Partner
8. Fundamentals of Routing Management
Course Duration (1 October – 5 November 2024)
The “360SMS Account Management” Course is constisting of a total of 8 Lessons, divided in 6 consecutive weeks, every Tuesday for 3 hours. The Course starts on Tuesday October 1 ‘24 at 14:00 CET, lasts for six weeks, and ends on Tuesday 5 November ‘24.
A Certification of Participation will be awarded to all participants who complete the Course.
Lesson Breakdown
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#1
Tuesday 1 October ’24
120 Minutes (2 hours) / Starting at 14:00 CET
“Induction to the SMS & BM Industry”
Andreas Constantinides
Messaging Expert, Head of MoreThan160 Ltd
- The Basic Principles of Messaging
- Omni-Channel Vs Multi-Channel
- Channels, Tools, and Media in Communication
- The Two-Way Communication Evolution
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#2
Tuesday 1 October ’24
60 Minutes (1 hours) / Starting at 16:00 CET
“Telco Conferences: Opportunities & Monetization”
Florence Sebastien
CEO at FSE Consulting
- Conference Preparation & Attendance
- Efficient Meetings & Follow-Up Strategies
- Lead Management Techniques
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#3
Tuesday 8 October ’24
180 Minutes (3 hours) / Starting at 14:00 CET
“A2P SMS Sales Mastery”
Bernardo Fonsesca
VP Business Development LATAM at TMT Analysis
- A2P SMS Account Management Overview
- Understanding the 360° Sales Approach
- Customer Onboarding: Best Practices
- Effective Communication Strategies
- Tools and Technologies
- Case Studies and Real Examples
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#4
Tuesday 15 October ’24
180 Minutes (3 hours) / Starting at 14:00 CET
“Enterprise Messaging Explained”
Mila Budylo
CCO at BSG
- Enterprise vs Wholesale Messaging
- Enterprise Clients Checklist
- Market Overview & Client Needs
- Client Retention
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#5
Tuesday 22 October ’24
180 Minutes (3 hours) / Starting at 14:00 CET
“SaaS / CPaaS and the A2P Messaging Tools”
Rafal Nowak
Business Messaging Director at HORISEN
- SaaS/CPaaS Demands: Enterprises & Telcos
- Efficient B2B Relationships with Telcos & Enterprises
- Tailored SaaS/CPaaS Solutions for Client Needs
- Customer Demands & Resources
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#6
Tuesday 29 October ’24
90 Minutes (1.5 hours) / Starting at 14:00 CET
“SMS Fraud Uncovered”
Vladimir Smal
Co-founder & CEO at AVISO Messaging
- Major types of SMS fraud
- Main actors & victims
- AIT, Generation of SMS traffic
- Reasons and consequences of AIT fraud
- Ways to mitigate SMS Fraud
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#7
Tuesday 29 October ’24
90 Minutes (1.5 hours) / Starting at 15:30 CET
“LinkedIn as your Trustful Business Partner”
Andreas Constantinides
Messaging Expert, Head of MoreThan160 Ltd
- Fostering a Strong LinkedIn Network
- Crafting & Sharing Engaging Content
- Cultivating Personal Branding & Managing Reputation
- Forging Connections & Strengthening Relationships
Lesson
Date
Duration
Lesson Title
Tutor
Topics
#8
Tuesday 5 November ’24
180 Minutes (3 hours) / Starting at 14:00 CET
Fundamentals of Routing Management
Zaffar Owais
CEO at Almuqeet INC
- Routing Management in the A2P Ecosystem
- Route Types and their Characteristics
- KPIs for Routing Management
- Best Routing Management Practices
Pricing
Number of Trainees
Pricing
SPECIAL PRICE
990€ PER PERSON
Certificate of Participation
Certification of Participation will be awarded to all Trainees who complete the Course.
