Master Class Decoding & Entering into the Enterprise Messaging Business

About the Master Class

Decoding & Entering into the Enterprise Messaging Business

“A Journey to the Global Market’s Needs, Trends, Gaps, and Opportunities“

Since the involvement of the big Messaging players such as WhatsApp, Viber, etc, in the Business Messaging, the A2P SMS Wholesale sector flirting with the idea in entering to the enterprise messaging as well.

One for sure; the professionals who knows about enterprise messaging agree that this industry is not an easy place to conquer while is much more imperative, demanding and immediate than the A2P SMS wholesale business.

And there are plenty significant reasons for this: Proximity is one of them. The Culture is the other. The Budget required along with the long period of investing, and the fragility dealing and serving the end customer, are some of the reasons that make Enterprise Messaging a tricky Industry, easy to fail and hard to possess.

In this 4 hours Master Class Andreas Constantinides, Head of MoreThan160 with more than 25 years of experience in the Telco Industry and a Senior Executive at the Enterprise – Retail Business Messaging will present all the facts you need to know about the Enterprise Messaging Industry.

Topics will be discussed

  • What is Enterprise Messaging
  • The Nature of Enterprise Messaging
  • The Need for Enterprise Messaging
  • The Target Market
  • The History of the Enterprise Messaging
  • The Enterprise Messaging Myths & Facts
  • The Importance of the Enterprise Messaging
  • What is behind the final destination of every SMS
  • The Big Players
  • The New Players
  • The Peculiarities of the Industry
  • The LEM and the GEM Industries
  • The Customers
  • The Infrastructure
  • Success Factors
  • The Personnel
  • The Tools
  • The Culture Knowledge
  • How to Find the Potential Customers
  • The Promotion Needed  and the Relevant Media
  • The Enterprise Messaging Conferences
  • The Challenge of Dealing with the End Customer
  • The Budget Needed
  • The Time Frame
  • How to make it Fast and Efficient
  • The 1m$ Question: Is it worth it?

Who is it addressed to?

The Class is aimed at A2P SMS wholesale professionals who wish to expand their commercial activity in the Retail and the Enterprise Messaging sector as well as professionals with related services who wish to decode the retail market and needs.

Tutor

  • Andreas Constantinides
    Enterprise Messaging Expert | Head of MoreThan160 Ltd

Date & Duration

The Master Class: Decoding & Entering into the Enterprise Messaging Business will be held over ZOOM on:

  • Wednesday, 19 February 2025
  • 13:00 – 17:00 CET

Cost per Ticket

  • 490€ Super Early Bird Price (valid until 31/12/25)
  • 740€ Early Bird Price (valid until 31/1/25)
  • 990€ Full Master Class Price (from 1 until 19 February 25)