About the Lesson
Fundamentals of Routing Management
“A Journey in the Heart of the A2P Ecosystem”
About this Lesson
Route management (Routing Management) is the planning of using the most efficient routes to achieve high delivery rate for SMS termination. It is an essential operation for the whole A2P SMS ecosystem.
In fact, it is the mechanism that controls SMS termination, delivery, the priorities and is essential for the profitability of the company.
But what does it take to efficient Route Management? How does it function with the whole A2P Ecosystem? Which is the type of routing? What does “smart routing” mean, and how can we measure best practices and get the advantage of valuable KPIs?
The Session is devided to two parts:
In the first 180-minute session, Zaffar Owais Andrabi, CEO at Almuqeet Systems, will explain with simple words all you need to know for efficient, effective, and profitable Routing Management.
The second part, is 30-minute business talk and Q&A about technical-nature questions.
Tutor
- Zaffar Owais Andrabi – CEO at Almuqeet Systems
Date & Duration
- Tuesday, 3 December 2024
- 14:00 – 17:00 CET
Pricing
- The cost for one trainee is 390 euros.
- For two trainees the total cost is 750 euros. In that case, you get a FREE PASS BONUS for a 3rd Trainee, so the final cost per trainee is 250 euros.
Course Breakdown
Course Breakdown
- Role of Routing management function in A2P Ecosystem
- Basic model of A2P message termination Ecosystem
- Different Types of Routing techniques
- Smart Routing techniques to enhance margin profitability
- Different types of Routes, their characteristics and their usage based on customer profile.
- Important Routing management KPI’s
- Routing Management Operational activities
- Routing Management Best Practices
- Route Testing and analyzing results
- Knowledge-sharing information
- Q&A
- Business Talk
Course Prerequisites
This lesson is created for Routing, NOC, Tech Support, and Commercial SMS Professionals.
Deliverables
After the Seminar, all participants will receive the lesson’s presentation in a PDF format and a Business Messaging Academy Certificate of Participation.
Quiz
A 10-question Quiz concerning the lesson’s topics will be sent to all participants so they can test their knowledge.
Venue
The 180-minutes lesson will be held over ZOOM on Tuesday, 3 December 2024, at 14:00 CET.
