
About the Course
The ISBM (Induction to the SMS and Business Messaging) Course is an extended and specialized Course exclusively for candidates who wish to enter the fascinating and fast-moving Telecommunication, SMS, and Business Messaging Industry in the most efficient way.
WATCH HERE THE VIDEO PRESENTATION OF THE COURSE
No matter the degree you hold, or your previous professional experience, no matter if you are a Senior or a Junior, the ISBM is a 200-hour Course that helps you to learn about the SMS and the Business Messaging Ecosystem by getting the knowledge required from the most significant Professionals of the International Telecommunication Industry.

Theory –> Internship –> Work!
The ISBM is not a single Academic Course aimed to give you the knowledge and let you find your way afterward. It is a complete Course with Theory and Internships, two essential elements for every newcomer entering the Industry.
Business Messaging Academy has already contracted significant telecommunication companies willing to hire the ISBM trainees as interns.

How does it work?
The course is divided into two parts:
Part 1: The Theory (6 months)
The first 100 hours are divided into 48 lessons (2 hours per lesson) which take place twice weekly for 24 consecutive weeks. Every week, all trainees are obliged to do a 20 multiple-choice questions assignment. The score of the assignment is essential for their internship. At the end of the whole 6-month course, the average score of all assignments must be at least 70 out of 100.
Part 2: The Practice (6-month Internship)
Trainees with an average score of more than 70 out of 100 will be suggested for internships. In the internship program, companies from all aspects of business messaging, such as: wholesale SMS, enterprise SMS, business messaging, platforms, VAS, virtual numbers, etc., provide the ability for trainees to practice their knowledge and work in a real business messaging environment. All internships are paid. The company is paying the intern 600 euros per month.
Most of the internships are Remote Access. However, some companies offer in-house jobs as well.

Course Duration & Timetable
Registration Deadline: Mon, 20 Feb ‘23
Admission Interviews Deadline: Mon, 27 Feb ‘23
Academic Semester Starts: Wed, 1 March ’23
Academic Semester Ends: Thu, 3 Aug ’23
Internship Starts: Mon, 4 Sep ’23
Internship Ends: Thu, 29 Feb ’24
Graduation: Fri, 1 March ‘23
Full-Time Employment: March ‘24
Course Breakdown
WHOLESALE SMS
- Introduction to Wholesale SMS Messaging
- The Need
- The Retail Market
- Definition – Terminology
- Reports, KPIs & Statistics
- Routing
- Basic Sales Principles
- The CX
- The Everyday Management
- The Marketing
- The Personal Branding
- The Tools
- The Support
- Customer Development
- The Messaging Platforms
- GDPR
- The Wholesale SMS Operations
- The Evolution of A2P Messaging
- Contracts & Agreements
- The Conferences (Capacity, Telemedia, GCCM, WWC, MWC, ITW)
- Institutions (MEF – GSMA)
- Kind of Providers (Vendors, Aggregators, MNO, MVNO)
- Firewalls Explained
- The Virtual Numbers in the Wholesale Messaging Ecosystem
- Introduction to the Wholesale Voice Industry
ENTERPRISE MESSAGING
- Introduction to Enterprise Messaging
- The Need & The Market
- The SMS Nature
- The OTT Messengers (WhatsApp, Viber, Telegram, RCS, Zalo, Signal etc)
- Enterprise Messaging Platforms
- General SMS Standards & Regulations)
- European SMS Standards & Regulations)
- Non-European SMS Standards & Regulations)
- African SMS Standards & Regulations)
- ASIA SMS Standards & Regulations)
- Middle East SMS Standards & Regulations)
- LATAM SMS Standards & Regulations)
- US SMS Standards & Regulations)
- Reports, KPIs & Statistics
- Basic Sales Principles
- The CX
- The Everyday Management
- The Marketing
- The Personal Branding
- The Tools & The Support
- Customer Development
- CPaaS
- The Enterprise SMS Operations
- The Evolution of A2P Messaging
- The Virtual Numbers in the BM Ecosystem
Tutors
- Andreas Constantinides – Head of MoreThan160
- Andrew Ward – VP of Sales at Annecto
- Bernardo Lobato da Fonseca – Commercial & Operations Executive at Go4Mobility
- Cristina Rotaru – Director of Messaging Business Development at Yuboto
- Fabrizio Salanitri – CEO at HORISEN
- Florence Sebastien – Head od FSE Consultancy
- Micheal Power – CTPO | CPaaS Consultant, HEad of Engage Mobile
- Mila Budylo – CCO at BSG
- Nemanja Miljovic – Head of IT Operations and Security at HORISEN
- Rafal Nowak – Director Operator Partnerships DACH & CEE at Infobip
- Rohit Medade – Head of Routing- Business Messaging @ RDCOM
- Vladimir Gerneshii – Head of Product Strategy at Global Message Services (GMS)
- Vladimir Smal – Head of Sales and Procurement, Global Messaging at LANCK Telecom


Course Prerequisites
- Excellent knowledge of the English language
- A Diploma, or a Bachelor or any other Degree
- This lesson is created for people outside Telcos. That means you don’t need to have Telco experience to participate. It is created for professionals from any field or background who wish to develop a career in the Business Messaging Industry.
IMPORTANT:
All registered candidates will be interviewed by the “Academy Admission Committee.” After the interview, the candidates will be informed if their application has been accepted.
Admission Interviews Deadline: 20 Feb ’23
Work – Questionnaire
- A 10 questions exam concerning the lesson’s topics will be sent to all participants after every lesson.
Deliverables
- After every lesson, all participants will receive the lesson’s presentation in a PDF format.
- At the end of the lessons, all participants will receive the Business Messaging Academy Certificate of Attendance.
- Trainees with a minimum score of 70 / 100 or higher will be suggested to start their internships in the sector they desire (wholesale, enterprise, platforms, virtual numbers, etc.) in Telco companies around the Globe.

Course Cost
The cost for the Course is 5.800,00€ plus VAT if applicable.
Special Price for the First Year: Discount of 35%
Total Price: 3.770,00€ plus VAT if applicable.
Payment Scheme
Installments
Deposit: 1.500,00 euros & Five installments of 378,00€ each (March to Aug 22)
Payment in advance:
Discount 15%: Total 3.204,00€ plus VAT if applicable.
Have you ever thought of having a career in Telcos?
- If you feel like your career is stuck, the “Induction to SMS and Business Messaging Industry” will unlock your Telcos capabilities!
- It is not a Course. It’s a training ending with the beginning of your career.
- Imagine dealing with customers in Europe & the USA, from home!
- Get to know the Telecommunication Industry from the best professionals.
- All you need is 6-month theory training & 6-month internship. Apply now!
Have questions?
If you have any question concerning the ISBM Course, please press the banner below to contact us.