About the Course

The ISBM (Induction to the SMS and Business Messaging) Course is an extended and specialized Course exclusively for candidates who wish to enter the fascinating and fast-moving Telecommunication, SMS, and Business Messaging Industry in the most efficient way.



No matter the degree you hold, or your previous professional experience, no matter if you are a Senior or a Junior, the ISBM is a 200-hour Course that helps you to learn about the SMS and the Business Messaging Ecosystem by getting the knowledge required from the most significant Professionals of the International Telecommunication Industry.

Theory –> Internship –> Work!

The ISBM is not a single Academic Course aimed to give you the knowledge and let you find your way afterward. It is a complete Course with Theory and Internships, two essential elements for every newcomer entering the Industry.

Business Messaging Academy has already contracted significant telecommunication companies willing to hire the ISBM trainees as interns.

How does it work?

The course is divided into two parts:

Part 1: The Theory (6 months)

The first 100 hours are divided into 48 lessons (2 hours per lesson) which take place twice weekly for 24 consecutive weeks. Every week, all trainees are obliged to do a 20 multiple-choice questions assignment. The score of the assignment is essential for their internship. At the end of the whole 6-month course, the average score of all assignments must be at least 70 out of 100. 

Part 2: The Practice (6-month Internship)

Trainees with an average score of more than 70 out of 100 will be suggested for internships. In the internship program, companies from all aspects of business messaging, such as: wholesale SMS, enterprise SMS, business messaging, platforms, VAS, virtual numbers, etc., provide the ability for trainees to practice their knowledge and work in a real business messaging environment.  All internships are paid. The company is paying the intern 600 euros per month.

Most of the internships are Remote Access. However, some companies offer in-house jobs as well.

Course Duration & Timetable

  • Registration Deadline: TBA

  • Admission Interviews Deadline: TBA

  • Academic Semester Starts: TBA

  • Academic Semester Ends: TBA

  • Internship Starts: TBA

  • Internship Ends: TBA

  • Graduation: TBA

  • Full-Time Employment: TBA

Course Breakdown


  1. Introduction to Wholesale SMS Messaging
  2. The Need
  3. The Retail Market
  4. Definition – Terminology
  5. Reports, KPIs & Statistics
  6. Routing
  7. Basic Sales Principles
  8. The CX
  9. The Everyday Management
  10. The Marketing
  11. The Personal Branding
  12. The Tools
  13. The Support
  14. Customer Development
  15. The Messaging Platforms
  16. GDPR
  17. The Wholesale SMS Operations
  18. The Evolution of A2P Messaging
  19. Contracts & Agreements
  20. The Conferences (Capacity, Telemedia, GCCM, WWC, MWC, ITW)
  21. Institutions (MEF – GSMA)
  22. Kind of Providers (Vendors, Aggregators, MNO, MVNO)
  23. Firewalls Explained
  24. The Virtual Numbers in the Wholesale Messaging Ecosystem
  25. Introduction to the Wholesale Voice Industry


  1. Introduction to Enterprise Messaging
  2. The Need & The Market
  3. The SMS Nature
  4. The OTT Messengers (WhatsApp, Viber, Telegram, RCS, Zalo, Signal etc)
  5. Enterprise Messaging Platforms
  6. General SMS Standards & Regulations)
  7. European SMS Standards & Regulations)
  8. Non-European SMS Standards & Regulations)
  9. African SMS Standards & Regulations)
  10. ASIA SMS Standards & Regulations)
  11. Middle East SMS Standards & Regulations)
  12. LATAM SMS Standards & Regulations)
  13. US SMS Standards & Regulations)
  14. Reports, KPIs & Statistics
  15. Basic Sales Principles
  16. The CX
  17. The Everyday Management
  18. The Marketing
  19. The Personal Branding
  20. The Tools & The Support
  21. Customer Development
  22. CPaaS
  23. The Enterprise SMS Operations
  24. The Evolution of A2P Messaging
  25. The Virtual Numbers in the BM Ecosystem


  1. Andreas Constantinides Head of MoreThan160
  2. Andrew Ward – VP of Sales at Annecto
  3. Bernardo Lobato da Fonseca – Commercial & Operations Executive at Go4Mobility
  4. Cristina Rotaru – Director of Messaging Business Development at Yuboto
  5. Fabrizio Salanitri – CEO at HORISEN
  6. Florence Sebastien – Head od FSE Consultancy
  7. Micheal Power – CTPO | CPaaS Consultant, HEad of Engage Mobile
  8. Mila Budylo – CCO at BSG
  9. Nemanja Miljovic – Head of IT Operations and Security at HORISEN
  10. Rafal Nowak – Director Operator Partnerships DACH & CEE at Infobip
  11. Rohit Medade – Head of Routing- Business Messaging @ RDCOM
  12. Vladimir Gerneshii – Head of Product Strategy at Global Message Services (GMS)
  13. Vladimir Smal – Head of Sales and Procurement, Global Messaging at LANCK Telecom

Course Prerequisites

  • Excellent knowledge of the English language
  • A Diploma, or a Bachelor or any other Degree
  • This lesson is created for people outside Telcos. That means you don’t need to have Telco experience to participate. It is created for professionals from any field or background who wish to develop a career in the Business Messaging Industry.


All registered candidates will be interviewed by the “Academy Admission Committee.” After the interview, the candidates will be informed if their application has been accepted.

Admission Interviews Deadline: 20 Feb ’23

Work – Questionnaire

  • A 10 questions exam concerning the lesson’s topics will be sent to all participants after every lesson.


  • After every lesson, all participants will receive the lesson’s presentation in a PDF format.
  • At the end of the lessons, all participants will receive the Business Messaging Academy Certificate of Attendance.
  • Trainees with a minimum score of 70 / 100 or higher will be suggested to start their internships in the sector they desire (wholesale, enterprise, platforms, virtual numbers, etc.) in Telco companies around the Globe.

Course Cost

The cost for the Course is 5.800,00€ plus VAT if applicable.

Special Price for the First Year: Discount of 35%

Total Price: 3.770,00plus VAT if applicable.

Payment Scheme


Deposit: 1.500,00 euros & Five installments of 378,00€ each (March to Aug 22)

Payment in advance:

Discount 15%: Total 3.204,00€ plus VAT if applicable.

Have you ever thought of having a career in Telcos?

  • If you feel like your career is stuck, the “Induction to SMS and Business Messaging Industry” will unlock your Telcos capabilities!
  • It is not a Course. It’s a training ending with the beginning of your career.
  • Imagine dealing with customers in Europe & the USA, from home!
  • Get to know the Telecommunication Industry from the best professionals.
  • All you need is 6-month theory training & 6-month internship. Apply now!

Have questions?

If you have any question concerning the ISBM Course, please press the banner below to contact us.